Owner Matt Pasut sits in the board room of the new location for Country Road Graphics. The rapidly expanding business has recently relocated to 400 Broadway Street in Wyoming, with an additional office in Chatham. We discussed the evolution of his business since its’ Incorporation in 2011.
Country Road Graphics currently employs a team of up to 10 people at any given time. These are big changes since Matt set up shop. The services they provide are ever expanding, making the physical expansion a necessary step. Their services are varied and business is booming! With a broad focus on Marketing/Direct marketing, graphics, and web and print services, Country Road Graphics has blossomed from a small town business to working with clients at both the national and international level. Technological developments mean that a proprietor in his industry is no longer tied to a local clientele base, and Matt Pasut has been quick to use this as a means to expand into new markets and territories. When asked about his experience as a new business owner accessing the Sarnia-Lambton Business Development Corporation’s Business Consulting services , Matt is quick to respond, “they were just fantastic. They really helped us grow from where we started to the current point. I would say they were definitely one of the keys to our success”.
While there haven’t been any big surprises for Matt, he acknowledges there are some simple things that not all new business owners are prepared for, such as the accounting aspect and financial records. With the help of the SLBDC team, Matt was able to solve this problem quickly and easily with a strong foundation of understanding. When asked about the best part of being an entrepreneur he cites several aspects that appeal to him; “having lots of irons in the fire” means that he is never bored or lacking for a challenge. He enjoys having “a million projects on the go”. His sense of business ethics and superior customer service has served him well, often giving him the edge over the competition. He is quick to share a piece of wisdom that he passed along to his students while teaching at Fanshawe College in London, “the key to our success was follow-through. Never, ever miss a deadline. If you say you will do it, you do it. Every time.”
For more information about Country Road Graphics and the services they offer, please check out their website at www.countryroadgraphics.com. You can also find them on Facebook https://www.facebook.com/CountryRoadGraphics?fref=ts. Matt’s team can be reached by phone at (519) 333-3318 or toll free at 1 (866) 808-3318.