Junior Baker

Junior Baker

If there is any business that follows the motto, “Customers come first”, it is Junior Baker. The owners, John and Nicole Moore, are always accommodating to customers’ needs while making their food as heavenly as any regular baked good. No matter how many hours of extra work they put in, they run the bakery with a smile and no regrets.


Junior Baker has been the Downtown Sarnia Bakery for almost eleven years. Besides being gluten-free, Junior Baker is known for catering to other dietary restrictions upon request. There has been a growing demand for either sugar-free or vegan treats, but they also offer less common options such as soy-free or egg-free. “We try to keep it as healthy as possible”, said Nicole. Even if people do not have any food restrictions, Junior Baker has become a first choice for many. Some of Junior Baker’s top sellers are the banana-chocolate-chip muffins, biscotti cookies, multigrain bread, red velvet cupcakes, and brownies. Junior Baker also offers baking classes that are open to anyone. These classes are one or two hours long and the cost includes the cake and any decorating materials.


When completing a cake order, particularly for a wedding cake, John and Nicole would have a consultation with the customer to come up with something fresh. “We do not like copying something that has already been done before –we want to collaborate with the customers”, Nicole explained. “We like to create something different, unique and fun.”


Everyday is a busy day for Junior Baker. John is at the bakery no later than 4:00am and would bake until the store closes, whereas Nicole is at the store by 9:00am to help get everything ready for when the store opens. However, like all entrepreneurs, the work does not end when the store closes. “I would be answering calls at home and sometimes up until 1:00am replying to emails. We get about forty orders a day”, said Nicole.


No matter how much they have succeeded on their own, John and Nicole remain appreciative towards anyone who has helped them along the way, such as the Sarnia-Lambton Business Development Corporation. “They’re an incredible support and a wealth of information. They give more than just the basics; they are realistic and make you work for it so you know [being an entrepreneur] is what you want to do.” Looking back to when they first opened Junior Baker, they wished they knew how difficult it would be to find good help. “It’s hard to find reliable people that work as hard as you do.” However, after being asked what the best part of being an entrepreneur is, Nicole automatically said, “Being an entrepreneur is the best part.” They both agreed that they would not do it any other way ever again.


John and Nicole make a great team and their positive attitude has definitely helped them get through the tough work and succeed with Junior Baker. That is why their best piece of advice for a new entrepreneur is “Do not give up. The struggles are worth it, the long hours are worth it, and all of the energy and time you put in, you will get out.”


Junior Baker is located at 165 Lochiel St. and you can contact John and Nicole Moore by calling (519) 336-0440 or emailing juniorbaker@cogeco.ca. Photos of past creations and other information can be found on either their Facebook page or website, www.juniorbakersarnia.com.